Saul Bass

Saul Bass (1920-1996) was born in the Bronx, New York City and became one of the most noted graphic designers of his time. His work is seen in many of our well-known corporate logos. He was also considered the master of film title design, working with Hitchcock, Preminger, Scorsese, and others. He studied with the Art Students League of New York and at Brooklyn College. Interning and working as a commercial artist in New York, Bass moved to Los Angeles in 1946 for a freer artistic atmosphere. He opened a studio in 1952, working mostly on advertising. In 1954, Otto Preminger engaged him to do a poster and then the title sequence for a film. This lead to a whole series of innovative, animated title designs for many directors and films. He went on to design iconic logos for corporations, including United Airlines, AT & T, Minolta, and the United Way. We can easily recognize all of these to this day. After becoming a legend in graphic design, Bass died from cancer in 1996.

United Airlines (1974)
The Man with the Golden Arm (1955)
Vertigo (1958)
Exodus (1960)
1,2,3 (1961)
The Two of Us (1967)
Bunny Lake Is Missing (1965)
AT & T (1983)
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